Lyle & Scott | Unwrap an Icon
To celebrate the Christmas holiday’s of 2019, Ben Coppin was commissioned to create and support the winter campaign of 2019/20 for British clothing brand Lyle & Scott. Inspired by the traditional festivities of gifting at Christmas, Unwrap an Icon was born.
Discipline – Graphic Design | Motion Design
And that’s a wrap!
Inspired by the act of gift giving at Christmas, it became a no-brainer that the Christmas campaign had be something special and a gift worth opening! The idea was to create a graphic which would feature a festive Lyle & Scott inspired wrapping paper being torn open, revealing the iconic little yellow Eagle. A perfect Christmas gift for someone special!
The creative campaign was featured across all digital platforms and social media - Including being built for landing page on desktop and mobile. The theme was well received and was later made in to GIFS to be included and support emails. During this time, Lyle & Scott were opening a brand new flagship store in Edinburgh, Scotland – Ben Coppin was asked to create the animation suitable to be displayed across digital bus stops in the nearby area to promote the grand opening.