Lyle & Scott | Social Distancing

Back in 2020 at the height of the COVID-19 pandemic, the world ascended in to lockdown. As stores closed and the world shifted online, Ben Coppin was asked by British clothing brand

Lyle & Scott to create some assets to support their social media presence.

Discipline – Motion Design

Simple, yet effective. Short but snappy – The brief was simple. Create something that the world could relate to during the uncertainty. Ben Coppin worked alongside friend and fellow designer

Harry Swinhoe on bringing this graphic to life. Ben animated the iconic name, split in to multiple parts to be shifted away from each other to stress how important it is to adhere to government guidelines - Not only due to the law, but for everyones safety.