LIVE by Lyle & Scott
LIVE by Lyle & Scott – An Instagram Live segment created by British clothing brand Lyle & Scott during the Covid-19 lockdown. A clever way of maintaining an online presence and keeping people engaged whilst at home on their phones. The weekly segment was also a fantastic way of giving back to the underground music scene, paying homage to the brands cultural influence on British music - For example, the Arctic Monkeys. Ben Coppin was commissioned to create an animated logo to support their instagram videos, whilst maintaining on brand as well as capturing the theme of an open mic.
Discipline – Motion Design
The thought process behind this design was to capture the essence and feeling of a small-time gig. The black and white aesthetic with the animated sound waves was a conscious design choice to portray the bold and in your face attitude of the up and coming music scene. The added sound effects of the out of tune microphone and amp were also well received and added to the overall feel.