HIIT LIVE
HIIT LIVE – An Instagram Live segment created by British clothing brand Lyle & Scott during the Covid-19 lockdown. A clever way of maintaining an online presence and keeping people engaged whilst at home on their phones. The weekly segment entailed a professional PT performing live tutorials of HIIT workouts that the average person would be able to complete at home. Ben Coppin was commissioned to create an animated logo to support their instagram videos, whilst maintaining on brand as well as capturing the theme of HIIT workouts.
Discipline – Motion Design
The thought process behind the design was to take elements from the fitness theme such as the strong and bold typography as well as the beating heart sound effect – This was a nice touch which allowed the animation to work in sync to the beat.