Lyle & Scott | Archive & Vintage SS20
In the spring of 2020, Ben Coppin was commissioned by British clothing brand Lyle & Scott to support the launch of their simultaneous collections Archive and Vintage for SS20. The brief was to create a series of animated Instagram stories, in line with the collections and creative campaigns.
Discipline – Graphic Design | Motion Design
“The Boy who Dreamt Big”
The archive collection was focused on telling a story of a young man who “dreamt big” and is pursuing following his huge aspirations – Something relatable to a younger audience, accompanied by a collection consisting of big logo’s and branding. The graphics feature a retro styled type typography and a warm colour palette which helps create the the feeling of nostalgia for the slightly older audience.
Weekend in the City
The vintage collection was heavily city focused – Incorporating a story of a young man out to explore the fast paced city lifestyle! The graphics feature sharp and slick shapes and typography, followed by a cool/cold colour palette; mimicking the feel of a cityscape full of skyscrapers and metallic buildings.
